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Readings in Electronic Commerce
R. Kalakota (Editor)
1997 368 pages 0-201-88060-1 (Paperback)
Electronic commerce offers functionality and new ways of doing business that cannot be ignored. Readings in Electronic Commerce is a collection of research papers addressing issues facing academia and industry in the age of electronic commerce. Experts in the field come together with the goal of helping companies better understand the shape, structure, and operation of business in the coming millennium.
"Electronic Commerce: A Washington Perspective," authored by James B. Rapp, seeks to make those involved in electronic commerce aware that public policy issues need to be on their "radar screens" when making business decisions, as they will impact pricing, service/product offerings, and marketing approaches.
|Please read an overview of my chapter, "Electronic Commerce: A Washington Perspective"|
|Readings in Electronic Commerce, containing my chapter, is available in hard copy at Borders Books|
|The book may also be ordered online via Amazon.com, or Barnes and Noble.com|