Readings in Electronic Commerce

1st Edition

R. Kalakota (Editor)
A. Whinston (Editor)

1997     368 pages          0-201-88060-1 (Paperback)

Electronic commerce offers functionality and new ways of doing business that cannot be ignored. Readings in Electronic Commerce is a collection of research papers addressing issues facing academia and industry in the age of electronic commerce. Experts in the field come together with the goal of helping companies better understand the shape, structure, and operation of business in the coming millennium.

"Electronic Commerce: A Washington Perspective," authored by James B. Rapp, seeks to make those involved in electronic commerce aware that public policy issues need to be on their "radar screens" when making business decisions, as they will impact pricing, service/product offerings, and marketing approaches.